週四, 15 一月 2015 15:18

The Calling Card for Packaging: Labels

© interpack, Messe Düsseldorf

The Calling Card for Packaging: Labels

December 2014 – Many consumers only decide at the point of sale (POS) whether they want to buy a particular product or not. Proving particularly decisive here is the visual impact of the packaging: alongside material and design labels play an important role.

 

© interpack

Digital printing is growing rapidly making it possible, for instance, to adapt labelling on a seasonal basis. © interpack

Modern Labelling Technology in the Packaging Sector
Over 80% of all bottles of wine sold in the USA find their way into the shopping basket on the basis of their label. Current figures like this highlight the key significance of product decoration and this was one of the topics featured in a panel discussion on the future of product decoration and label printing methods recently organised by the Federation of Self-Adhesive Label Producers ‘FINAT’ for packaging experts and brand owners from various market segments.

 

Comprehensive Selection of Different Labels
There are many technologies for label printing: from (self)-adhesive labels, shrink sleeves and in-mould labels for flexible packaging through to direct container printing or multiple printing processes. Depending on the print run and norms to be observed, decoration trends like 3D packaging printing, metallisation, holography or leaflet labelling are now enjoying ever greater popularity.

 

Labelling Redefined
Ever more large companies are now attempting to optimise their packaging and printing tasks by means of internal processes. This means delivery time can be reduced to a minimum and faster communication options with the marketing department make it possible to avoid the disposal of old labels thanks to a change in product design. Precisely on this point it is advisable to involve label suppliers in an early stage of the production process. Currently, decisions on decoration technology are made much later along the supply chain. This means the shape of packaging may still have to be changed in the end to make, for instance, shrink labelling possible.

Digital Printing on the Rise
Experts agree that due to the rising interest in online ordering the current model for packaging and labelling will see changes. In the experts’ view, digital printing holds great promise. Due to its efficiency, especially for small formats and low print runs, the system is already in widespread use in label production. Because printing forms DRUCKFORM are not required costs are lower than with silkscreen printing. Furthermore, changes can be carried out right up until the last minute. Modern digital printing technology makes companies more flexible and therefore also more sustainable.

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